Family Heritage Since 1974

Viva PanchoMesquite Charcoal

Born from the mesquite groves of South Texas, our charcoal carries the authentic flavor of the borderlands. For three generations, we've been crafting premium mesquite charcoal the traditional way – no shortcuts, no fillers, just pure mesquite wood transformed into the perfect fuel for unforgettable grilling.

Trusted by thousands of restaurants and backyard chefs across America, from the Rio Grande to the Great Lakes.

A Legacy of Quality Since 1974

For nearly 50 years, Viva Pancho has been the trusted name in mesquite charcoal, serving restaurants and grillers nationwide with consistent quality and authentic flavor.

50+
Years in Business
Family-owned and operated since 1974
1000s
Restaurants Served
From local eateries to national chains
100,000s
Happy Grillers
Backyard chefs nationwide

Why Choose Our Mesquite?

Discover what makes Viva Pancho mesquite charcoal the choice of professionals and enthusiasts alike.

High heat, low ashHigh heat, low ash
Our mesquite burns hotter and cleaner than standard charcoal, delivering intense heat while leaving minimal ash for effortless cleanup and consistent performance.
Consistent sizingConsistent sizing
Precisely sized charcoal pieces ensure even heat distribution across your entire grill, giving you predictable cooking times and professional-quality results every time.
Made in Laredo, TXMade in Laredo, TX
Proudly crafted in our Laredo facility for over 50 years, where we source the finest mesquite wood from responsibly managed ranches and farms across South Texas and the northern Mexican states of Tamaulipas and Nuevo León.
100% natural mesquite100% natural mesquite
Pure, unadulterated mesquite wood harvested from sustainable sources throughout the borderlands region. No fillers, no additives — just the authentic flavor and performance that has made Viva Pancho the trusted choice for generations.
Homepage gallery 1

Ready to Experience the Difference?

Join thousands of satisfied customers who trust Viva Pancho for authentic mesquite flavor and consistent quality.